Hi, I’m Frank Bastone, founder of Frankly Selling.
After 15+ years in the sales world, I’ve learned that successful selling isn’t about fancy technology or the latest trick, it’s about people and process. One of my core values (and a cornerstone of Frankly Selling training) is clear communication and not beating around the bush.
In my years serving as a VP of Sales, Chief Revenue Officer and Founder, I found that straight talk combined with genuine listening builds the strongest client relationships and the strongest sales teams.
My career has taken me from pounding the phones as a fresh salesperson – where I quickly became a top producer by doubling and tripling others’ results – to leading multi-million dollar sales organizations.
Along the way, I’ve hired and mentored dozens of sales reps, learned through trial and error what makes a sales process effective, and seen first-hand how poorly structured sales efforts can derail a promising company. I started Frankly Selling to share that hard-earned knowledge with businesses who want real results without the pain of learning everything the hard way.
Aside from Frankly Selling, I’ve also co-founded an AI-driven sales enablement firm, so I’m no stranger to leveraging technology. But I firmly believe technology should support a solid sales foundation – never replace it. That’s why Frankly Selling’s focus remains on human-centric sales training.
When I work with your company, I become your partner in success – as invested in your outcomes as you are. Whether I’m acting as your fractional CRO, training your team, or advising on hiring, you can expect me to be hands-on, candid, and 100% focused on helping you win.
Our mission is simple: help businesses avoid costly sales mistakes and achieve consistent growth by applying the fundamentals that work. We’ve seen too many founders and executives struggle with hiring the wrong salespeople, unclear sales processes, teams chasing quick fixes or latest tools without strategy, and lack of alignment between sales and marketing. Frankly Selling was created to change that.
No B.S. Communication:
“Frank” is more than just our founder’s name – it’s how we promise to communicate. We tell it like it is. Honest, direct feedback is a cornerstone of our training style.
Psychology-Driven Approach:
At the heart of our programs is an understanding of how buyers think and how sellers can ethically influence. This focus helps your team truly connect with prospects and clients on a human level.
Proven Process & Discipline:
Great sales organizations run on reliable processes and daily habits, not one-hit wonders. We reinforce things like regular pipeline reviews, proper CRM usage, and ongoing training – the unglamorous stuff that actually produces long-term results.
Continuous Improvement:
We encourage a culture of learning within the teams we coach, whether it’s embracing a new communication tool or adapting to a new market trend. The idea is to never stop improving, while never losing sight of what fundamentally works in sales.
Most sales training is a temporary high. You hire a speaker, the team gets fired up for 48 hours, and then they go right back to their old habits.
I’ve spent 30 years watching organizations waste millions on training that doesn't stick because it lacks a foundation. I realized that to see tangible, results-driven growth, you don’t just need a trainer.
I’ve spent 30 years watching organizations waste millions on training that doesn't stick because it lacks a foundation. I realized that to see tangible, results-driven growth, you don’t just need a trainer.
You need an architect.
As a Sales Architect, my job is to design the systems that allow your team to perform at their highest level. My approach is built on the ability to see opportunity and talent where others don't, extracting the absolute best results from every individual on the team.
I don't believe in "tricks." I believe in the human psychology of the sale:
The power of a well-timed pause.
The discipline of structured discovery.
The "Superconnector" mindset that turns networks into ecosystems.
I am not a "textbook" consultant. I am known for getting my hands dirty alongside my clients, blending executive-level thinking with practical, real-world execution.
Choosing a sales consulting partner is a big decision.
Here’s what sets us apart:
Fancy theories are nice, but we bring real experience to the table. We’ve built teams, crafted strategies, and carried quotas ourselves. This means our advice is practical and battle-tested – we know what actually works on the sales floor because we’ve done it.
We don’t do off-the-shelf, one-size-fits-all programs. Your business is unique, and we take the time to understand it. Every training, every piece of advice is tailored to your industry, market, and team dynamics. We might be blunt, but we’re never generic.
Many consultants focus purely on numbers and pipeline, others focus only on rah-rah motivation; FrankTalk marries the science of sales (process, metrics) with the art of sales (people skills, psychology). This balanced approach yields sales teams that are both efficient and adaptable relationship-builders.
Our goal isn’t to give a pep talk and disappear. We aim to be a long-term ally in your growth. Clients often start with a short project and stay with us for ongoing coaching or fractional leadership as they see the impact. We measure our success by your sustained revenue growth and the strength of the sales culture we leave behind.
